78 Real Estate Social Media Post Ideas
Get more listings with social media posts that vendor's and buyers actually want to engage with.
Includes:
- 54 high-performing real estate post ideas agents can use right now!
- Includes 24 low-performing posts that agents should avoid.
- Post ideas on listings, open homes, auctions, sold results, market updates, Instagram reel lifestyle post ideas and other creative post ideas agent's can make in-between property posts.
The big problem with real estate social media posts:
So many agent’s spend lots of time and money posting to social media, only to have their content perform badly and only their friends and family ‘like’ their posts.
This is usually because the content is just the same listed and sold photos on repeat, there’s nothing in between these posts to break it up - to provide a breath of fresh air from the agent to keep potential vendors and buyers interested in the content.
How agent's can make high-performing posts:
Agent’s must break up their usual listed and sold posts with content about other, more interesting topics that vendors and buyers get value from. This gives potential clients the confidence that the agent knows all aspects of real estate.
This can include everything from showing a preview of an upcoming listing on your Instagram Story before it goes live on portal websites, to sharing the cost vs return of home staging, to sharing how to choose a private sale vs an auction.
Social media is all about showing your audience you’re not just a local real estate expert, but you are also approachable and friendly. Use the social media post ideas in our guide to get the ball rolling on your social media to unleash the potential you’ve always had inside.
What's in the PDF:
- Includes 54 high-performing post ideas for agents
- Listed post ideas
- Sold post ideas
- Auction post ideas
- Other creative post ideas for slower periods
- Instagram reel video ideas agent's can easily shoot on their phone
- Also includes 24 common low-performing posts agent's should avoid
About Agent Social:
This guide has been made by Agent Social - a real estate marketing agency working with Australia's best high-end real estate brands and agents, mostly in Sydney and Melbourne. We started almost 10 years ago and have made thousands of social media posts and ads for Australian real estate agent's and property developers.
Download your copy of the posts guide today to start posting content vendors and buyers actually want to see to generate brand awareness and leads.